Hybridization of cultures as a consequence of globalization: risks of loss of independence

This analytical investigation is aimed at substantiating the phenomenon of globalization as a multidimensional model that has a significant impact on culture. Thus, the primary tasks that will be implemented in this article are: a) determination of globalization factors that lead to the hybridization of cultures; b) disclosure of the specifics of the cultures created as a result of copying each other’s elements; c) delineation of the risks caused by unique cultural neoplasms. Theoretical basis. The basis for the formation of this intelligence is the contradiction between the ascertainment of globalization processes and the consequences it causes. Globalization, which is defined as one of the characteristics of «flowing modernity», distorts the understanding of reality too much, since simulacra are the key elements in this model. Scientific novelty. The author substantiates the opinion that the hybridized cultural forms that appear in the process of globalization are nothing more than simulacra, which, thanks to the copying and multiplication of false images or signs of individual cultures, replace the real objects and processes of a unique culture. Conclusions. Thus, the author concludes that thanks to the hybridization of cultures, there is a threat of the unification of cultures under the influence of dominant systems; traditional cultures face the threat of destruction.