The influence of a personal sample of the cultural and historical era on the formation of the value orientations of the personality in modern conditions

Our world is not something fixed, unchanging. There are not only physical changes, climate changes, but also social ones. Most often, social changes are reflected in cultural monuments. Social revolutions create new images of heroes, which journalists, writers, artists, screenwriters, film directors “pick up”, complement, and somewhat embellish. The importance of this or that cultural and social phenomenon or this or that cultural event is determined according to the personal, human measurement of these phenomena and events. We determine the significance of the changes taking place in society or the state as a whole for ourselves in accordance with those changes that have happened to us personally. Being a deeply social being, a person cannot help but feel the changes taking place in society. She accepts (or does not accept—she lives in conflict) values, morals, rules of behavior that are specific to this era and culture, within which she was formed as a person. That is why many famous philosophers, starting from the time of Antiquity, consider man to be the standard of cultural values and heritage of mankind. Since a person himself determines (evaluates) what is important (value)
for him, what is good for him today, then the person himself can be considered not only the one who conducts the assessment, but also a kind of model (standard) of his era. It reflects all the greatness and power of its era. A personal sample of a cultural-historical era can be imagined as a new abstract construction consisting of typical essential characteristics of a certain cultural-historical era. If a person can be a kind of standard of cultural values of the era and is a kind of example of his era, then it is advisable to consider the possibility of using measurement to find out the characteristics, mechanisms of replacing one example with another, because there is an opinion that only what can be measured can be improved. When analyzing the processes of
applying a personal sample, its formation, we turned to the methodology of standard-free measurement.